Atypical Asia
Your inside look at the brands, leaders, and innovators rewriting the global narrative on modern Asia — curated by business journalist turned brand strategist Debbie Yong.
Connect
As global geopolitical fault lines shift beneath our feet, a few Asian leaders showed us how to hold the line when the world gets messy.
Would you go to bed in the middle of a crisis? The CEO of London's Heathrow Airport did just that.
Senior lawyer Chia Boon Teck’s LinkedIn blunder — and his subsequent silence — is a textbook example of how not to handle a crisis.
Zhang Hongchao’s path to success was paved with setbacks, but he saw them as fuel for growth.
Bybit CEO Ben Zhou turned the largest hack in crypto history into a masterclass on crisis comms.
Spotlighting the brands, leaders, and disruptors shaping the future of business in Asia.