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Atypical Asia

Your inside look at the brands, leaders, and innovators rewriting the global narrative on modern Asia — curated by business journalist turned brand strategist Debbie Yong.

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How to Tell Hard Truths

How to Tell Hard Truths

As global geopolitical fault lines shift beneath our feet, a few Asian leaders showed us how to hold the line when the world gets messy.

Debbie Yong
Caught Sleeping on the Job?

Caught Sleeping on the Job?

Would you go to bed in the middle of a crisis? The CEO of London's Heathrow Airport did just that.

Debbie Yong
Misogyny and a Missed Opportunity

Misogyny and a Missed Opportunity

Senior lawyer Chia Boon Teck’s LinkedIn blunder — and his subsequent silence — is a textbook example of how not to handle a crisis.

Debbie Yong
How Mixue’s Founder Built a $16.5bn Empire Around $1 Ice Cream

How Mixue’s Founder Built a $16.5bn Empire Around $1 Ice Cream

Zhang Hongchao’s path to success was paved with setbacks, but he saw them as fuel for growth.

Debbie Yong
What Bybit’s $1.5B Hack Can Teach Every CEO About Crisis Management

What Bybit’s $1.5B Hack Can Teach Every CEO About Crisis Management

Bybit CEO Ben Zhou turned the largest hack in crypto history into a masterclass on crisis comms.

Debbie Yong
The New Asia: Who’s Leading, Who’s Winning, and What Comes Next

The New Asia: Who’s Leading, Who’s Winning, and What Comes Next

Spotlighting the brands, leaders, and disruptors shaping the future of business in Asia.

Debbie Yong
Your inside look at the brands, leaders, and innovators rewriting the global narrative on modern Asia — curated by business journalist turned brand strategist Debbie Yong.

Atypical Asia

Your inside look at the brands, leaders, and innovators rewriting the global narrative on modern Asia — curated by business journalist turned brand strategist Debbie Yong.

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